THE LITTLE MARKET
DESIGN + ART DIRECTION
UI / UX DESIGN
HTML + CSS
ADOBE CREATIVE SUITE
The Little Market is a growing nonprofit e-commerce company that empowers women in marginalized communities through providing sustainable income opportunities. I joined in 2018 when it was just a 10-person operation. In the following year, the company tripled in size and opened its’ first brick-and-mortar store.
“Nina is one of the best designers that I have ever had the pleasure of working with. Nina created web pages for our Sales & Outreach programs, wholesale marketing e-mails, dozens of pitch decks, presentation documents, and custom product mock-ups for our clients, and was always willing to work on time-sensitive and urgent projects for my team. Nina is a fantastic designer. She is creative, detail-oriented, and extremely knowledgable about digital design. Every project that I gave to Nina came back to me looking far better than I could ever have expected and in a timely (usually day of!) manner. I hope to work with Nina again in the future, as she is a pleasure to work with!”
Head of Sales & Outreach at The Little Market
I worked closely with the copywriting team to design three e-newsletters per week for our listserv of over 143k customers. This involved concepting from start for marketing campaigns, photoshoot ideas and email design. We continually implemented re-marketing email flows to existing customers.
I produced daily web assets to reflect marketing campaigns and optimized for use across multiple devices as well as designed custom shopping experience to improve user engagement and drive sales. I regularly utilized data and analytics to inform my web designs, defining the overall patterns you see across the site.
Click here for a case study on one of my solutions for Semi-Curated Gift Boxes.
GRAPHIC + DIGITAL DESIGN
I worked cross-functionally across departments to ideate and execute all digital needs including pitch decks, event collateral, product development, etc. Establishing and maintaining brand consistency across all projects.