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THE LITTLE MARKET

SKILLS

DIGITAL MARKETING
DESIGN STRATEGY
DIGITAL DESIGN
UI / UX DESIGN
ANALYTICS REPORTING
HTML + CSS

PROGRAMS

SKETCH
ADOBE CREATIVE SUITE
MAILCHIMP
KLAVIYO

The Little Market is a growing nonprofit e-commerce company that empowers artisan women in need through sustainable income opportunities. I joined in 2018 when it was just a 10-person operation. In the past year, it has tripled in size and opened its first brick-and-mortar store.

USER EXPERIENCE

I regularly utilized data and analytics to inform my web designs, defining the overall patterns you see across the site and developing a custom shopping experience to increase conversions.

Click here for a case study on one of my solutions for Semi-Curated Gift Boxes.

MARKETING DESIGN

I worked closely with the copywriting team to design three e-newsletters per week for our listserv of over 140k customers.

GRAPHIC + DIGITAL DESIGN

I worked cross-functionally across departments to ideate and execute all digital needs including pitch decks, event collateral, product development, etc.

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