THE LITTLE MARKET
DESIGN + ART DIRECTION
UI / UX DESIGN
HTML + CSS
ADOBE CREATIVE SUITE
The Little Market is a growing nonprofit e-commerce company that empowers artisan women in need through sustainable income opportunities. I joined in 2018 when it was just a 10-person operation. In the past year, it has tripled in size and opened its first brick-and-mortar store.
I regularly utilized data and analytics to inform my web designs, defining the overall patterns you see across the site and developing a custom shopping experience to increase conversions.
Click here for a case study on one of my solutions for Semi-Curated Gift Boxes.
I worked closely with the copywriting team to design three e-newsletters per week for our listserv of over 140k customers.
GRAPHIC + DIGITAL DESIGN
I worked cross-functionally across departments to ideate and execute all digital needs including pitch decks, event collateral, product development, etc.