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The Eleven Fund is a New York-based millennial-focused private equity firm founded by Hart Wasko. Eleven Fund is positioned as the New Age in Investing.


The challenge was to create a brand identity that was rooted in the industry while being updated and refined. The logo would be used across many pitch decks, so it needed to have the flexibility of standing with a wide array of client logos and standing out in a not distracting way.  

I worked closely with Hart and his team to develop a sophisticated, modern logo that could match their brand identity. I developed a variety of logo designs to perfectly reflect and define their voice.

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