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EN BLANC

SKILLS

BRAND IDENTITY + DESIGN
UI / UX DESIGN
PROTOTYPING
OVERSAW DEVELOPMENT
ILLUSTRATION
HTML + CSS

PROGRAMS

ADOBE XD
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
PROCREATE

En Blanc takes an innovative approach to wedding dress shopping for the modern bride, offering private bridal gown consultations in the privacy and comfort of your own home. I was contracted by Love Detailed, a boutique brand development agency, to develop the brand identity, design, and website for En Blanc.

This project also became the basis of a promotional video for Adobe, spotlighting my use of Adobe XD.

BRAND + LOGO DESIGN

The challenge was to create a brand identity that felt rooted in the bridal industry but appealed to the new-age bride. The logo set needed to be refined yet flexible for the various markets and platforms in which it would be used.

After many iterations, I achieved a timeless yet modern logo that perfectly embodied the warm, friendly brand identity. I designed a portfolio of logo and symbol designs to provide a cohesive presence for different media, even hand-drawing the floral illustration.

WEBSITE DESIGN + DEVELOPMENT

Because at-home bridal gown consultations were a new and foreign concept in the market, I knew the booking experience had to be extremely intuitive.

After sketching, wireframing and testing the user flow, I designed the website and functionality in Adobe XD. This application made it extremely easy to walk through the prototype with my client.

After approval, I oversaw a small team of developers to build a fully functional site from the ground up.

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