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365: A HABIT APP

SKILLS

UI / UX DESIGN
DESIGN STRATEGY
VISUAL DESIGN
PROTOTYPING

PROGRAMS

SKETCH
ADOBE XD
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP

365 is an iOS and Android app that helps you develop, track, and maintain your short-term and long-term habits. It keeps track of weekly, monthly, and annual progress and provides metrics to sustain your motivation.

THE STRATEGY

  1. THE PROBLEM

Intrigued by the popularity of bullet journaling — but frustrated by my tendency to misplace physical notebooks — I wanted to create something I could carry with me at all times that would help me to stay on top of my goals, big or small.

  1. THE USER + RESEARCH

Given the prevalence of habit tracking products on the app store, I knew that 365’s distinguishing features had to be driven by user data. I polled my friends and coworkers (all within the target audience range) to identify what they’d want in their perfect habit tracker: beautiful visuals, a simple interface, and intuitive flows.

  1. THE SOLUTION

I decided on a visually-oriented layout where the user could easily see his/her achievements aggregated over time. Something that, at a glance, could make you feel good about your consistency—providing incentive to continue that streak of behavior.

THE PROCESS

  1. USER FLOW

Here I focus on identifying who the users are, what their goals may be, and how they will move through the application.

  1. MOCKUPS

Then I create wireframes to visualize a more detailed user flow and catch any flaws in the basic functions. I iterate until I feel confident in a handful of design drafts to take into testing.

  1. TEST, ITERATE + IMPROVE

This is where I make the most headway in improving the user experience; the information I gain here drastically improves my design.

When designing simpler products, it can be easy to get distracted by adding unnecessary features. I’ve learned to focus on the user’s motivations and goals, so I can give them exactly what they need from the product.

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